social selling

A hopeful man making a begging gesture against a purple background with the blog headline 'Ask For The Recommendation Properly!'.

How to Get Testimonials That Win You Work

By Christina Robinson / 30/07/2026
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A testimonial only earns its place if the reader believes a real person actually said it. That means a full name, a location, ideally a face or a logo, and…

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A cheerful man with glasses holding a smartphone and giving a thumbs up over a blue background with the blog headline 'Someone Liked Your Post. Now What?'.

Someone Liked Your Post. Now What?

By Christina Robinson / 28/07/2026
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I remember watching a business owner once. She got twenty-odd likes on a post she’d agonised over for an hour. She was thrilled. Genuinely buzzing. I asked her what she…

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Isolated happy man on the phone having a conversation, red and pink background with speech bubbles and the words digital marketing and the blog title: Your Guide to Social Selling: Turning Conversations into Conversions - sign off bright green image bar with the web address green-umbrella.biz and the green umbrella logo.

Your Guide to Social Selling – Turning Conversations into Conversions

By Christina Robinson / 13/06/2025
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You’re investing your time, and having great chats online… but seeing zero results from them? Sound familiar? Don’t worry, you’re not alone. That’s where social selling comes in. It’s not…

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