Here is the latest news in social media and online marketing. Brought to you by Julia Doherty and Christina Robinson of Green Umbrella Marketing.
YOU CAN NOW SHARE YOUR FACEBOOK COLLECTIONS WITH FRIENDS
Do you use the “save” feature on Facebook? Perhaps you have saved things on Facebook into a collection called “Christmas Gift Ideas” – well, now you can just share this collection with your friends – just like Pinterest. Perfect timing for the festive season!
YOUTUBE ANNOUNCED AN AUTOPLAY VIDEO UPDATE
Last Monday, YouTube announced a significant change to its mobile app – it will now autoplay videos(but silent) by default when users are browsing the app’s home page, aka the “Home” tab. I like this update. It would have been annoying if there was sound, but silent autoplay is a great idea!
FACEBOOK BUSINESS MANAGER HAS TWO NEW FEATURES
I spotted this on Twitter via @mattnavarra (he is worth following as he always spots new stuff!). Facebook's Business Manager has two NEW features
1. Assign Permissions By Task
2. Quick Action Buttons
Check out his tweet here.
TWITTER SHARED THE MOST TWEETED TOPICS FOR 2018
Last week, Twitter has shared its annual round-up of the most tweeted about topics, politicians, celebrities and more, providing a range of insights into the key trends of the year, and what's of most interest to Twitter users. The results were not surprising with Mr Trump being the most tweeted politician! It is worth a look… read here
APPLE REVEALED THE MOST DOWNLOADED APPS OF 2018
Apple has this week reported its list of the most downloaded apps of 2018, with YouTube coming out on top, followed by Instagram, Snapchat, Messenger and Facebook. In all honesty, I was pleasantly surprised to see that social media apps were at the top – I was expecting it to be games. A fascinating report.
GOOGLE INTRODUCES NEW FREE DIGITAL LEARNING COURSES
Google has announced a range of additions to the free courses it offers as part of its Google Digital Garage education initiative, while it's also added official certification to help add additional weight to the training.
SKYPE ADDS AUTO-SUBTITLES TO CALLS
I can't wait to have a play with this new Skype call feature. I have never had success with any automated subtitles software or transcription service, or even Siri – they never understand me. I will let you know how I get on! Read how to activate the service as a default here.
Tool of the week – Kapwing
Credit to Social Media Examiner / Erik Fisher for this tool. Kapwing is a desktop video editing software and similar to QuikPro / Magisto and other tools that I have mentioned in the past, with one difference – it has built-in templates for Instagram Stories. The templates merge video and images, with text and frames. It is wicked! Free of charge, with an option to upgrade if you want the Kapwing logo removed. Download here.