The Green Umbrella Marketing Blog

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?

Most people treat their LinkedIn profile like a CV they filled in once and then forgot about. It sits there half-finished, doing nothing, while they quietly decide that LinkedIn just doesn’t work for them. Your profile isn’t a CV. It’s a shop window that stays open while you sleep. Every time someone reads your post,…

Here’s an odd fact about email marketing. After the opening line, the most-read part of your email is usually the PS. People scroll straight past the carefully written middle, and their eyes fall on those two letters at the bottom. So if you’re not using a PS in email marketing on purpose, you’re wasting the…

When most business owners think of LinkedIn, they envision corporate giants, recruiters, and professionals in suits seeking to expand their global networks. And yes, LinkedIn is full of those people. But here’s the thing: LinkedIn isn’t just for international networking. It’s one of the most powerful tools that small businesses and their owners should be…

Social media has transformed how businesses connect with their audience. However, organic reach alone is no longer enough to stand out in an over-saturated online world. This is where sponsored posts come in. That’s paying via Meta ads or LinkedIn Campaign Manager to get your content in front of more people. But are they worth…

A testimonial only earns its place if the reader believes a real person actually said it. That means a full name, a location, ideally a face or a logo, and one specific result, put where people are actually looking. Here’s how to spot a weak one, how to ask for a strong one, and a…

I remember watching a business owner once. She got twenty-odd likes on a post she’d agonised over for an hour. She was thrilled. Genuinely buzzing. I asked her what she was going to do with them. She looked at me like I’d asked her to solve a Rubik’s cube in the dark. “Do with them?…

I’m just going to say it how it is. Your subject line is fine. That isn’t why nobody opened your email newsletter. If you want to know how to write a newsletter people actually open, read on! People open newsletters from senders they already trust. Before anyone reads a single word of your subject line,…

You’ve already done the hard part, getting an article written. Your blog exists. Somebody spent an afternoon on it, proofing it, optimising it, getting it on the website and hitting publish. It went out, it did its thing, and now it’s sitting in your archive doing nothing much at all. You schedule some future social…

Email marketing is something we’ve always encouraged clients to do as it’s massively effective. Reaching your database in their inboxes is powerful and something to be leveraged. I was talking to a client earlier this week and the response I received was ‘ Yeah, I’m not sure email marketing’s for us.’ – That’s what sparked this article. Email marketing is for all businesses, there are no two ways around it.

Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard truth is that likes don’t pay the bills. Engagement matters – yes. It only pays when you know how to turn that attention into action, and eventually into income. Here’s…