I recently came across someone who describes themselves as a personal branding guru. (Yep, they used the word guru.) They were 12 (ok, early/ mid-20s) Their professional experience spanned a whole two years (I checked it on LinkedIn) And their brand… other than continuously wearing the same un-ironed t-shirt and unnecessarily shouting ‘F***’ a lot…
How to Ban Someone From Your Facebook Page
We all have those annoying people who constantly post negative comments on your Facebook page, or perhaps it is a competitor or ex-employee that you no longer wish them to get involved with your content. If you have someone that you would like to ban from your page then here is the process:-
What is The Future of Twitter?
It is important for Green Umbrella to keep ahead of the game when it comes to all things social media related. Online Marketing is such a fast-moving industry, and it is one reason why I still love what I do. Each week I produce a weekly email of “the latest developments in social media” for
Do You Struggle With Measuring the Effectiveness of Your Facebook advertising?
Let’s face it – interpreting the results of your Facebook Advertising Campaigns can be tricky if you are not sure what it is you are looking at. Facebook offers you a number of metrics intended to allow you to measure the results. In this article, I am focusing on the lingo you are presented with
Three Steps to Customer Excellence
“Do what you do so well, they will want to see it again, and bring their friends.” – Walt Disney I started my life in training as a customer care trainer. I was chosen because I have a passion for serving others and delivering a great experience to others. These are my reflections on how
How to Add Events to Your Instagram Account
Do you organise events? Perhaps you host regular webinars, networking events, training workshops or even exhibitions? If so, then this fairly new feature on Instagram may be right up your street. By the way, the “get tickets” option also allows you to add an action button for booking an appointment. It works with popular software
How to Increase Your LinkedIn Company Page Followers
Unlike Facebook business pages, there are limited ways to gain exposure to your LinkedIn Company Page. With Facebook, your business page has a voice of its own. A Facebook page can venture outside of its own network to communicate with other pages, but LinkedIn is very much a stand-alone platform.
Understanding the Basics Of LinkedIn Analytics
You asked, and we delivered! We were recently asked the same question, not once, not twice but three times in one week on our live chat service “what type of stats can you get from a LinkedIn company page?”. A picture tells a 1000 words, so a video seemed the easiest way to respond to
How To Get New Ideas for Your Business
There is one question that I tend to get asked quite often and that is “How on earth did you think of that?” or “Where did that idea come from?”. I will let you into a secret, there is no such thing as an original idea, but there is such a thing as authenticity. If
How to Schedule YouTube Videos for Publication
It makes complete sense to create your videos in batches, especially if you are creating short, quick videos such as tips, advice, how to’s etc. But posting them up to YouTube in one go will turn your audience off and flood their newsfeed with your content. In this video, I show you how to schedule
