How To Use LinkedIn To Generate Business (Online Workshop)




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LinkedIn Online Workshop

LinkedIn is an amazing B2B marketing tool that will generate warm leads when you use it correctly. It is not just a place to store your online CV or search for jobs, it is a brilliant tool to market your business and increase your bottom line.

Are you missing a trick by not being active on Linkedin?

This workshop will provide the information and skills you need to develop a powerful and lasting LinkedIn community. Learn ways to develop business relationships, enhance your reputation, drive traffic back to your website, grow your network and increase sales. We will use real life case studies to illustrate the tools used and show how to replicate this success for your brand.


Is LinkedIn relevant to my business?

LinkedIn is suited best to those providing business to business services or products. LinkedIn excels in industries such as finance, legal, marketing, professional, coaching, engineering, logistics, manufacturing etc.

What will you learn?

• We will be looking at your profile, however the main objective of this workshop is to go through the key features of LinkedIn and show you how you can use this platform as a marketing tool for your business.

• We will cover the basics of how to manage your Linkedin account on a daily basis, what to post, how often to post, LinkedIn group strategies, searching for connections and lots more.

• You will walk away with many “aha moments” and an action plan of how to build a have a LinkedIn profile set up before you attend this workshop, although a company page account is not essential. Please note that this workshop will not talk you through the setup of a new account. If you have not yet got an account for your business, then please visit www.linkedin.com to create a basic account.

Learning approach

You will be learning via a mix of slides, discussions and hands-on experimentation. With each workshop you will be provided with resources to ensure you can successfully implement what you learn.

• We will also talk about external tools and free resources that will save you time when it comes to managing your LinkedIn activity.

Do I need to have a LinkedIn account already?

This course is aimed at beginners to intermediate level users of LinkedIn. You WILL need to have a LinkedIn account.

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