Is LinkedIn relevant to my business?

LinkedIn is suited best to those providing business to business services or products. LinkedIn excels in industries such as finance, legal, marketing, professional, coaching, engineering, logistics, manufacturing etc.

What will you learn?

• We will be looking at your profile, however the main objective of this workshop is to go through the key features of LinkedIn and show you how you can use this platform as a marketing tool for your business.

• We will cover the basics of how to manage your Linkedin account on a daily basis, what to post, how often to post, LinkedIn group strategies, searching for connections and lots more.

• You will walk away with many “aha moments” and an action plan of how to build a have a LinkedIn profile set up before you attend this workshop, although a company page account is not essential. Please note that this workshop will not talk you through the setup of a new account. If you have not yet got an account for your business, then please visit www.linkedin.com to create a basic account.

Learning approach

You will be learning via a mix of slides, discussions and hands-on experimentation. With each workshop you will be provided with resources to ensure you can successfully implement what you learn.

• We will also talk about external tools and free resources that will save you time when it comes to managing your LinkedIn activity.

Do I need to have a LinkedIn account already?

This course is aimed at beginners to intermediate level users of LinkedIn. You WILL need to have a LinkedIn account.