I am still vaguely surprised that the year is actually 2020. To me, it still sounds like it should be part of the title of a science-fiction blockbuster film. Speaking of film, this article is about the importance video plays in the way the people who matter think about you and your brand. Seeing, as they say, is believing and while in these days of the proliferation of video content, we may all be a little more savvy to video messaging, it is still pretty much true.
When I say ‘the people who matter’ by the way, I am not just talking about the ones who pay the invoices. As well as your customers and clients, video could be important to your remote workers, casual staff, permanent team members, management decision-makers, and of course, social media followers. With the exception of a face to face meeting, seeing someone on video is probably the most personal option available to you because body language, facial expressions and all the other visual cues that help us communicate effectively are there.
With a fully integrated policy of video content production, you can do everything from sending personal messages internally to telling the world about your new products. For recruitment and human resource support, you can introduce the team or create key learning tools for new staff. How about a quick video of customer-facing support team members to break the ice with clients and create a more personal relationship than the telephone can ever produce? The applications are almost endless, yet many people are still reluctant to use video as a marketing or internal communication tool. Why? Well, usually, there are two very understandable reasons.
- Video can be expensive because it requires a specialist producer to create high-end content
- Video is difficult and time-consuming to produce internally, and you probably don’t have the equipment you need or the technical or presentation know-how in-house to make good quality content
While these are perfectly good reasons, as with many marketing or communication techniques, it comes down to weighing the potential benefits against the cost in time or money.
Here is the good news. We can help you with both of these. In fact, we want to help you because we fully believe that video (and audio – but more about that later) are fundamental to a good message.
So how can we help?
Well, in both cases above it comes down to working out a sensible video policy. You probably should have a high-end, professionally produced video to show off who you are and what you do, but that is one-off cost and, done right, it will have a shelf life of years. Where people sometimes make a mistake is in continuing to employ expensive professionals when they are not needed. The answer to the second problem is a minimal investment in some additional equipment perhaps and just use your mobile phone. For most of your content, as long as you follow some basic production rules, a quick, phone-based, video will be fine. Those terrible videos you see on LinkedIn and other social sites are usually not badly made because of the equipment being used; they are bad because of the techniques being used.
So, let us evaluate your video strategy for you and quote you for a professional production if needed… and we mean if needed, video is an asset like any other. Then let us train you to make better quality videos in-house so you can produce more content. We can offer one to one and group training on how to produce better video from beginner to advanced.
As the new decade begins, it is more important than ever that you use the right communication methods to increase the effectiveness of your message and video content is one of the most effective ways to do that.
In other words, if you want to reach out to people in 2020, then ideally you want them to see your message with the clarity of 20-20 vision.