If you do not want to get left behind then it is time to start embracing video. Even LinkedIn is encouraging its users to upload native video now, which is a huge turning point for this professional social media site.
According to Social Media Examiner, 79% of website traffic will be driven by video by 2019. At the time of publishing this post, we are now counting months, not years.
Think about the type of video that you can produce on a regular basis for your audience.