You have set up your blog, but now what? What on earth do you write about?

One common mistake is people constantly writing about themselves and what is happening in their business. For example “We have won an award” or “We have done this for charity”, “we have launched a new product”. This interesting on occasion, but not constantly.

Abide by Pareto Principle and you can’t go wrong. – 80% of your business comes from 20% of your efforts.

Therefore 20% of your blog posts should be something to do with your business (at GUHQ we call this a right hook), and 80% should be focused on industry news, education or humour for the visitor (we call this a jab).

Have a look at your blog or news feed. Is it all about you or your customer?