Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.
Check out BuzzSumo.com
First, enter a keyword that is part of your social media content strategy. BuzzSumo will provide you with a list of the top-performing content in terms of social shares according to your keyword.
BuzzSumo shows you the top-performing content in terms of social shares.
Next, because some content performs better on some networks than others, you can curate content by social network. Armed with this data, you can increase the effectiveness of your content curation by publishing content that has a greater chance of success on a specific network.
You can also filter content by type (which is ideal if you’re looking for videos or infographics to curate) or filter by time period. The latter lets you find content that’s been most popular in the last 24 hours or evergreen content that’s been popular over the last year. The choice is yours!