Don’t Build Your Land On Another Man’s Property

YouTube have introduced YouTube Red – so if you have built an established YouTube channel then people will now have to pay to watch your videos – you have NO control.

LinkedIn changed LinkedIn groups to make them all private. You have NO control.

Twitter decided to remove Twitter counts from social sharing tools – developers now need to pay. They have NO choice.

LinkedIn removed products and services from company pages – I personally had over 100 testimonials on my company page. Gutted! I had NO control.

Facebook change algorithms all the time, which means that your content is not shown to people in their newsfeed unless you pay – you have NO control.

Use these channels to drive traffic to your website, or a landing page where you are grabbing emails as this is the only thing that you CAN control.