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Posts by Karen O'Mahoney

Copy is copy is copy, right?

Copy is copy is copy, right?

Not really. When it comes to online copywriting, you may have similar communication objectives to your print content, but there are some important differences to consider – and some things that hold true across both channels. Firstly, what are the similarities? Well, any copy, wherever used, is a piece of communication and needs to achieve…

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Chuck The Stand In The Van And Let’s Go – The Trade Show!

Chuck The Stand In The Van And Let’s Go - The Trade Show!

With the biggest trade show in an industry close to my heart running as I write, it’s a marketing tactic that can drain the most generous of budgets very quickly. So how do you choose, plan and budget for these events? It’s just a little more complicated than the heading of this blog suggests.

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If You Want To Know, Just Ask

If you want to know what your customers think, why not ask them? Now, market research is a science. If you need statistically robust results within measurable confidence levels, to gain information that is critical to your business, you need to employ a market research expert. But if you are after a snapshot of how…

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