Karen O'Mahoney

RED & YELLOW & PINK & GREEN.….WHY COLOUR CHOICE IS SO IMPORTANT IN MARKETING

Red & Yellow & Pink & Green.….Why Colour Choice is so Important in Marketing

By Karen O'Mahoney / 29/08/2019
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I’m old enough not only to remember the words to the song referenced in the title (I Can Sing a Rainbow) but to also remember the early days of word…

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Copy is copy is copy, right?

Copy is copy is copy, right?

By Karen O'Mahoney / 08/08/2017
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Not really. When it comes to online copywriting, you may have similar communication objectives to your print content, but there are some important differences to consider – and some things…

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Chuck The Stand In The Van And Let’s Go - The Trade Show!

Chuck The Stand In The Van And Let’s Go – The Trade Show!

By Karen O'Mahoney / 14/02/2017
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With the biggest trade show in an industry close to my heart running as I write, it’s a marketing tactic that can drain the most generous of budgets very quickly.…

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