Blogs are another way to deepen that important connection between you and your client. It is the easiest way to build trust and show that you are an expert in your field.
By writing regular blogs, your clients are able to get to know your business, product or service from the comfort of their computer screen, smartphone or tablet.
Build trust by being a source of information. Be the go to place for the latest on your industry. Consumers like to be educated and informed (just like this post), and they appreciate that you are the one teaching them.
Remember, the more you can show that you know your subject, the more likely your potential customer will trust you to supply what they need.