GU Live Lunch – Ep 160

It’s been a busy couple of weeks with events and holidays for the GU Team. Join Mark, Molly and Kim to hear what we’ve found interesting in this weeks social media and marketing news!

Here are the snippets:

0:46 – Meta just announced Voicebox, a text-guided AI speech generator so powerful that the company claims to outperform all existing models. Users will have the ability to turn text content into audio content – this could be great for repurposing those old blogs!

03:05 – As of 26th June, LinkedIn will be phasing out key elements, including carousel posts, profile videos, and its in-image linking option. Carousels will still be available when posting PDFs, but not the native carousel option.

04:18 – TikTok is launching new interactive add-ons to help drive engagement with your adverts. The interactive add-ons will come in two forms – Standard and Premium. These include the following;

Standard Display Card – which highlight key brand messages/offers Gift Code Sticker – which offers incentives for engagement Voting Sticker – so you can run a poll, quiz, or feedback form in your ad

Countdown Sticker – to highlight an upcoming event Premium Pop-out Showcase – which enables you to highlight your product and drive direct action Gesture – which enables you to invite participation, with the action the viewer takes then revealing more product insight Super Like 2.0 – which adds ’eye-catching floating icons that appear when users engage with your ad’, and includes a pop-up card after the Super Like effect appears

10:21 – Kim has been playing around with Lemon8, the Chinese tech company that own TikTok’s attempt to rival Instagram – but what are her thoughts?

13:14 – If the rumours are to be believed, Elon Musk & Mark Zuckerberg could be going head-to-head in a cage fight…yes, really! Reports suggest since Zuckerberg has been sharing his Jiu-Jitsu journey and Elon tweeted, “I’m up for a cage match if he is lol”.

17:55 – The way people access news is changing. Trust is shifting from journalists to social media influencers, a report by Reuters Institute. The 2023 Digital News Report shows that younger audiences, in particular, prefer to access news via social media channels or search engines instead of news brands’ websites and apps.

22:20 – YouTube has announced that it’s testing out a new option which will enable Shorts creators to create response videos to comments on other people’s channels as a means of providing more capacity for interaction within the broader YouTube community.

22:45 – Instagram is rolling out the ability for users to download reels to their devices, much like TikTok. We haven’t seen it ourselves yet, but we’ll be keeping our eyes peeled!

See you next week!