GU Live Lunch – Ep 185

Christina, Kim, and Nicole catch up on all the latest social media news.

Here are the snippets:

01:58 – Data.ai has released this year’s ‘State of Mobile’ report. The State of Mobile 2024 report shows the biggest stories and need-to-know trends from mobile this year. Findings show that we are spending less time being social on social media, opting to use apps more for entertainment while keeping the 121 engagement in DM’s rather than posts.

10:04 – Spending on social media rose significantly throughout the year as platforms look to monetise the space. Coming out on top was TikTok, followed by Tinder and YouTube, making TikTok the first app ever – including games – to reach $10 billion in all-time consumer spend. You can download the full report at https://www.data.ai/en/go/state-of-mo…

16:50 – You can now watch your favourite TikTok videos on your TV. Casting from TikTok is now available for devices with Chromecast built-in. You can cast TikTok from the following devices – Android phones running Android 6.0 or later and iPhones running iOS 12.0 or later. More info on https://support.tiktok.com/en/using-t…

19:00 – We talk about advertising on social media, targeted ads and why we see the things we see in our feeds.

24:00 – X reported that a whopping 130 years worth of 30 minute or more content was viewed in December 2023…130 YEARS! Community notes are being viewed 50 million times per day! More interesting insights https://www.socialmediatoday.com/news…

28:00 – X also announced it’s teaming up with Shopify merchants to showcase their products on the app. The new deal, which both X and Shopify are developing, will allow new ways to help Shopify sellers advertise on X.

30:30 – Some Instagram users are now seeing a new option in the Stories creation flow that enables them to share their Story to a friend via the “Friend’s Story” option. If you choose to share a Story in this way, the connection you share it to will be able to review it, then add it to their Story, if they approve. More info at https://www.socialmediatoday.com/news….

37:32 – Christina has been invite to become a LinkedIn Top Voice. Top Voices is an invitation-only program featuring a global group of experts on LinkedIn covering a range of topics across the professional world, helping members uncover valuable knowledge relevant to them.

See you next week!