The point of running a Facebook page is to get more exposure & customers for your business. But many people hate the idea of spending money on Facebook ads. I think it has been free for so long now that people just expect a return on investment for their time. But the good days are gone!
The good thing about Facebook ads compared to other advertising is that you can target people in all sorts of categories. In my opinion, the target demographics on Facebook are far better than Google.
If you want to be successful on Facebook, then you need a budget for adverts! End of.