I was looking for a good way to upsell my products and services from my blog. Everyone knows that you shouldn’t just end a blog with your last sentence, you always need a strong call to action. For a long time, I simply had a selection of banner adverts made and then imported these after my blog.
I was then listening to Social Media Examiner Podcast and Michael and the guest were discussing “exit intent”. I was not really sure what that meant, but he went on to describe that “exit intent” is a pop up (I’m not a fan of pop up’s either, but bear with me) that only happens when a person is about to leave your website. The technology knows when the visitor has put their cursor into the top of the browser and is about to click on a new tab! In my eyes, there were about to leave anyway, so why not give them one last call to action – and it works a treat!
I use Magic Action Box WordPress plugin to achieve this. Here is their blurb, and you can find out more by clicking on the link on the picture.
Magic Action Box is an easy to use but powerful lead generation plugin that lets you create a focused and high converting feature box in minutes.
It lets you display professional looking opt-in forms and feature boxes in your WordPress site.
I don’t have a wordpress site?
Don’t worry, there is another site called OptinMonster, which works with regular sites (but also has a plugin for WordPress, although this one is a little bit more expensive)