Since October 2015 we have implemented a new blogging strategy for the GU blog to get additional eyeballs on our content.
What is Medium?
is a publishing platform and it is becoming more and more popular. All of our blogs are now published on Medium exactly a week after it is processed on the Green Umbrella website.
Why wait a week?
You want Google to index the content on YOUR website, not on another platform because you want the all important Google juice to help with your SEO rankings. To see if Google has indexed your blog, simply type the title of your blog into Google and see if it appears in the search results. If it has then you are good to go!
Medium is a free and open platform where anyone can express themselves. Their editor is really simple to use and it also gives you an opportunity to link back to your original blog (on your website) – great link bait for Google!
It’s simple to integrate photos, audio, and video. And their publishing tools allow you to write once, share anywhere