Dear John,

It’s great to hear you are expanding into the world of social media, and your confidence with it is beginning to grow. The fact you have business pages or an online presence on Facebook and LinkedIn is fantastic and something to be proud of within itself, but your question about Twitter is brilliant. So, the question is, is Twitter worth using? I’ve done some research, and I’ve collected four advantages to using Twitter to represent your online brand for you to go away and have a think about. Let’s get started! 

1. Is Your Audience on Twitter - Part of choosing which social media platforms you’ll invest time and effort into is knowing where your audience spends the most time online. If your audience is on Twitter, there is a potential market opportunity there for you!
2. There Are a Variety of Ways to Create Twitter Content - One of the advantages of Twitter is that we get to experiment with how we share content on the platform. Whatever you are comfortable with, roll with it!
3. The Networking Is Incredible - You never know when you’ll make a new friend or land your next client. Not only that, but they are fantastic opportunities to learn and grow, both personally and professionally, through Twitter.
4. You’ll Easily Discover What Everyone is Talking About -  Twitter’s trending topics make it easy to see what’s going on in the world and what everyone is discussing at that moment. Also, by using Twitter's Advanced Search, you can dig even deeper to find the conversations they’re having, which means there are opportunities for you to engage and make those connections.

I hope this was of use, John - I’ll keep an eye out for your Twitter account. Good Luck!