Linkedin outreach

LinkedIn outreach is an activity nobody likes doing. It’s a prospecting tactic that is essential for social selling, yet we are all so uncomfortable with it. When we receive messages on LinkedIn, that wave of dread comes over us – we’re about to be sold to. It’s mostly this that makes us shy away for sending messages to our connections on LinkedIn – we don’t want them to feel the same when they go to open messages from us. We manage LinkedIn accounts for our clients but when it comes to the actual outreach – it has to come from them rather than us to make sure it’s directed at relevant individuals and in a way that is completely natural.