Posts by Christina Robinson
Shh! …Holidays are Coming – What’s on your Christmas Marketing List?
First of all, I swear I write this article earlier and earlier each and every year! No one – and I mean no one, wants to be the first person to talk about Christmas and I’d usually kick this off by making comment on the Christmas paraphernalia that will be appearing in the supermarkets. But…
Read MoreDoes Your Content “Lead with Value”?
“Lead with value”. Dependent on how closely you follow me on social media, how often you read my blogs and whether you join our weekly Live Lunch show on a Thursday, you might be bored of hearing me use that phrase! Yesterday, I was asked what that meant and how I did it. I was…
Read MoreWebinar – A must-Have Guide to Landing Pages
What is a landing page? When should you use them? How do you create them? And finally, what are the 5 must-have elements your landing page should contain?
Read MoreWebinar – How to Build a Successful Facebook Advertising Strategy
If you want to know how to build a successful Facebook advertising strategy, this is the webinar for you. We’ll take you through how to map out your strategy and discuss how the various advertising objectives can work together to create the results you want. This session is a must if you want to take…
Read MoreDo I Need a Website?
If you’re launching a new business (as many people are right now) budgets are tight and costs need to be kept low. You look at the basic requirements a business needs and invest in the must-haves, the nice to haves are agonised over and probably end up on a list of planned purchases that can…
Read MoreA Little announcement – AND a little favour!
If you do the maths and work out how many hours you have each week after you’ve removed time for sleep, eating and an average workweek, there’s still a lot of time to fill. During lockdown, I, like many business owners, used these hours to double down on my business in order to ensure its…
Read MoreShould You Be Using QR Codes As A Marketing Tool?
Are QR codes making a comeback? They were trendy once, for about 5 minutes, admittedly, and then they quickly seemed to phase out of regular use. But, as a level of normalcy returns in the world, we are starting to see QR codes appear all over the place to make adhering to social distancing rules…
Read MoreMaking Social Media Accessible to All
In early July, the Government Communication Service (GCS) released a statement that helps encourage us all to create accessible social media campaigns. According to the GCS, one in five people suffer from impairments, illness, or disabilities that impacts their ability tounderstand the messages you and I are sharing through our Social Media Communications. I encourage…
Read MoreFive Reasons Why You Should Outsource Social Media
With so many social media platforms to consider using in your business and the time it takes to both develop and implement an effective social media strategy, it’s no wonder that more and more businesses are looking to outsource social media! Most business owners understand the benefits of an active social media presence. However, that…
Read MoreHonest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts
I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should always be yourself. People will respond to you, and you will create a bond that will do nothing but good for a potential on-going relationship as long as you are…
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