Posts by Christina Robinson
Five Common LinkedIn Personal Profile Mistakes
This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it’s quite the opposite! These are the LinkedIn personal profile mistakes we see people make time, and time again. Mistake 1 – Using A Default Email Address Ideally, the email address that is showcased on your…
Read MoreHow do I get my business on Google? – Introducing Google My Business
We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One of the answers to the question of ‘How do I get my business on google?’ is to make sure you have grabbed your Google My Business listing and fully optimised…
Read MoreHow to Amplify your content strategy in a few easy steps
Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ is in your business is one thing, coming up with the ideas and actually working on content creation is quite another! If you’re looking to move your digital marketing forward,…
Read MoreFor the sake of Auld Lang Syne… Here’s to 2020!
There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to continue in all honesty! Each year, between Christmas and New Year Julia, the previous business owner, published her goals for the business. After taking up the mantle from Julia earlier…
Read MoreOur Predictions for Social Media and Digital Marketing Trends in 2020
It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the social media updates over the last twelve months’. But, what we really want to know is, what’s next! What will be the social media and digital marketing trends in 2020?…
Read MoreWhy is My Facebook Reach So Low?
Remember the good old days? You know, when Facebook was still a baby and when you posted you’d get endless people seeing and engaging with you? It’s a dark and distant memory compared to the beast that is Facebook today! How did we end up here? And what can you do to maximise your Facebook…
Read MoreHonest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts
I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should always be yourself. People will respond to you, and you will create a bond that will do nothing but good for a potential on-going relationship as long as you are…
Read MoreThree Core Attributes You Need for Your Business to Succeed on Social
After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing a digital marketing strategy. It is so clear, that I have even been able to confidently craft a statement about who we help here at Green Umbrella. We help businesses…
Read MoreHow Do I know I’m Talking to the Right People on Social Media?
This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their businesses. Part of measuring the success of social media is about knowing that we have reached the right people and attracted followers that are the target market of the business…
Read More75 IDEAS OF THINGS TO POST ON SOCIAL MEDIA
You know that feeling? You have to create the most compelling and engaging content for your brand – but you just don’t know where to start! We’ve all been there so, whether you are new to creating social media content or just suffering from social media writer’s block, this book is exactly what you need! …
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