In today’s digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For SMEs in the UK, leveraging social media platforms effectively can be a game-changer in generating leads and boosting revenue. However, many business owners struggle to handle the complexities of social media marketing.Read More
It would be far too obvious for me to kick this blog off by saying that ‘everyone’ uses Instagram – that would be an absolute generalisation, and I’m sure a few of you would be shaking your head saying, “Not me!” indignantly. But the fact of the matter is that globally, this is one of the most popular social media platforms used daily, and so if we can get our heads around how to make this platform work from a business perspective firstly, those that do use it can accelerate results and secondly, those who don’t use Instagram can learn valuable lessons that could be applied across other social media platforms!Read More
Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, ‘Wow – we had it SO easy!’. Unfortunately, as the years have passed by, it has become more and more difficult for the untrained eye to maximise the impact of Facebook on their businesses.Read More
The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.Read More
Blimey… what a year 2023 was on all fronts – business and domestic!!!
Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.Read More