LinkedIn Profile Mistakes

This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it’s quite the opposite! These are the LinkedIn personal profile mistakes we see people make time, and time again. Mistake 1 – Using A Default Email Address Ideally, the email address that is showcased on your…

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How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ is in your business is one thing, coming up with the ideas and actually working on content creation is quite another! If you’re looking to move your digital marketing forward,…

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2020 Business Goals

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to continue in all honesty! Each year, between Christmas and New Year Julia, the previous business owner, published her goals for the business. After taking up the mantle from Julia earlier…

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Facebook Reach

Remember the good old days? You know, when Facebook was still a baby and when you posted you’d get endless people seeing and engaging with you?  It’s a dark and distant memory compared to the beast that is Facebook today! How did we end up here? And what can you do to maximise your Facebook…

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3 core attributes you need for your business to succeed on social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing a digital marketing strategy. It is so clear, that I have even been able to confidently craft a statement about who we help here at Green Umbrella. We help businesses…

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ideal client on social media

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their businesses. Part of measuring the success of social media is about knowing that we have reached the right people and attracted followers that are the target market of the business…

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75 Things to Post On Social Media

You know that feeling? You have to create the most compelling and engaging content for your brand – but you just don’t know where to start! We’ve all been there so, whether you are new to creating social media content or just suffering from social media writer’s block, this book is exactly what you need! …

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