Posts by Christina Robinson
Our Predictions for Social Media and Digital Marketing Trends in 2020
It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the social media updates over the last twelve months’. But, what we really want to know is, what’s next! What will be the social media and digital marketing trends in 2020?…
Read MoreWhy is My Facebook Reach So Low?
Remember the good old days? You know, when Facebook was still a baby and when you posted you’d get endless people seeing and engaging with you? It’s a dark and distant memory compared to the beast that is Facebook today! How did we end up here? And what can you do to maximise your Facebook…
Read MoreHonest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts
I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should always be yourself. People will respond to you, and you will create a bond that will do nothing but good for a potential on-going relationship as long as you are…
Read MoreThree Core Attributes You Need for Your Business to Succeed on Social
After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing a digital marketing strategy. It is so clear, that I have even been able to confidently craft a statement about who we help here at Green Umbrella. We help businesses…
Read MoreHow Do I know I’m Talking to the Right People on Social Media?
This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their businesses. Part of measuring the success of social media is about knowing that we have reached the right people and attracted followers that are the target market of the business…
Read More75 IDEAS OF THINGS TO POST ON SOCIAL MEDIA
You know that feeling? You have to create the most compelling and engaging content for your brand – but you just don’t know where to start! We’ve all been there so, whether you are new to creating social media content or just suffering from social media writer’s block, this book is exactly what you need! …
Read MoreHow To Get Reviews And Recommendations For My Business
Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way to create social proof that can exhibit just how good you are delivering your services. In today’s world, we’re more inclined to trust the word of whoever we meet in…
Read MoreSocial Media Masterclass for Recruiters
Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring your social media activity impacts your recruitment business positively is vital. This course provides expert training on how to elevate your social media strategy, so it builds your brand, creates…
Read MoreShh! …Holidays are Coming – What’s on your Christmas Marketing List?
No one – and I mean no one, wants to be the first person to talk about it. We start to see the evidence of it in the supermarkets and every now and then someone will mention how it comes earlier and earlier each year. But here’s the harsh reality – we’re now in October…
Read MoreROI of Events – How to Follow up Leads After an Event
I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me absolutely cream-crackered. And I know my fellow Greenies will say the same! But we’ve invested. We pitched up at the NEC for the Rec Expo on Wednesday, worked our socks…
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