Posts by Christina Robinson
The Ultimate Social Media Guide for Recruiters
If you are working in the world of recruitment then ignoring social media is simply not an option. You’ve been living in a candidate-short world for several years now and the current trends are to use social media to identify, attract and engage those elusive passive candidates. But where do you start? How about the…
Read MoreChristina’s UK Recruiter Q&A
I had the pleasure of joining UK Recruiter’s Louise Triance, live ‘on air’ (or more specifically on Crowdcast) to discuss tech in general, as well as what we do here at Green Umbrella. Despite my cool, calm and collected appearance, it should be noted that before and after these things I am a bag of…
Read MoreUK Social Media Stats – Where is everyone really hanging out online?
“UK Social Media Stats” “UK Facebook Useage” “Social Media UK” …and the list goes on as I continue with my regular search for statistics on how we’re using social media platforms in the UK. There are masses of resources out there that discuss the subject on a worldwide scale, or about the US market. When…
Read MoreKeeping video simple – Five tips for your business
At the risk of stating the obvious, companies are constantly looking for ways to talk to their potential clients and customers more effectively, and a lot are now recognising that using video is a great way to reach out to the world. If you want proof of this, take a look down the feed on…
Read MoreHow do you stay ahead of the game? Social Media Workshops versus a social media coach
Wind back a few years to 2009, Green Umbrella was the name given to a new brand that was about to launch a social media workshop, or rather a series of them! At that time, interactive workshops or courses on how to use social media for business were few and far between. Over the following…
Read MoreInvesting in an employee’s LinkedIn Profile. Where’s the benefit?
This is an interesting question to have been asked – but not a new question by any means! It pops up every now and again when we’re talking to business owners about our suggestions for their LinkedIn strategies, and also when we’re discussing how our social media management service works. How do we suggest you…
Read MoreStop Sending Your Email Marketing Via Outlook
I’m always promoting my opinion that it should be a priority to make sure all your marketing activities are in sync with each other if you want to deliver a successful marketing campaign. Nothing is truer than when it comes to email marketing. You don’t even have to be a design or tech whizz to…
Read MoreHow to get over the fear of public speaking
Fear might not be the right word for everyone – but there is an anxiety that comes with public speaking. Speaking to a group of people isn’t something I’ve ever really struggled with. But there is a difference between speaking to a group of people who know you well and to whom you are familiar…
Read MoreFive Common LinkedIn Personal Profile Mistakes
This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it’s quite the opposite! These are the LinkedIn personal profile mistakes we see people make time, and time again. Mistake 1 – Using A Default Email Address Ideally, the email address that is showcased on your…
Read MoreUmm… how do I get more Instagram followers?
With Instagram being an up and coming platform – it’s no wonder more, and more businesses are turning to this social media site to try and promote their products and services. The thing is, when you’re starting literally from zero on a platform that’s new to you – how do you get more Instagram followers?…
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