Gone are the days where a website is just a brochure. Using your website as a marketing tool, in conjunction with an effective social media strategy is key to any business nowadays.
Julia covers three ways in which you can add calls to action on your website in this short video. As promised, here is the software that is mentioned in the video:-
1. Zemanta – for related articles
2. Magic Action Box, for exit intent strategy and calls to action boxes.
3. Optin Monster, for those non WordPress lovers!