Are you using live video on Instagram stories?
Launched in November 2016, you now have the ability to add live video to your Instagram stories (if you are brave enough).
Similar to a short version of Facebook live and SnapChat video, this feature allows you to record and tell the world that you are live – right now! There is a cool little “Live” button that appears under your profile in bright pink, so your followers will not be able to miss it.
I am looking forward to the day when someone produces an app where you can live stream to Facebook, Pericope, Instagram and perhaps SnapChat all from the same place – wouldn’t that make life easier for us marketeers?