I was listening to a podcast a few weeks ago and they announced that 79% of website traffic will be from video by 2019.
When you look at your Facebook or Twitter newsfeed, nearly every few posts are a video of some kind. It may be a Vine, MP4 upload, Live Stream video, Periscope, or even a GIF.
The bottom line is that you will certainly get more exposure in the newsfeed if you add movement to your posts.
Are you using video yet? If not then please consider as part of your social media strategy moving forward.