Julia DohertyOk, so you have landed on our website, but I ask you the question…

how did you get here?

I am imagining that you are probably wondering if you are using social media to its full potential for your business, or wondering whether you are making some BIG mistakes that may be costing your business rather than engaging your customers and prospects and generating revenue.

First things first, if you have been working with social media platforms such as Twitter, Facebook, LinkedIn, YouTube etc for about a month or so and wondering why you are not yet seeing the benefits, then the golden rule is to first build your network of connections… remember, without an audience you are really just talking to yourself!

Marketing for businesses has seen a drastic change over recent years.  Traditional methods of marketing are seeing a huge decrease (such as newspaper adverts, leaflet distribution etc) and methods such as internet advertising and the use of social media has seen an increase (although I am personally not a big fan of Google Adwords or Pay Per Click).    Why do people react to social media rather than the traditional methods?  The answer to this question is a simple one… marketing is no-longer a one-way street, its an engagement of conversation.

Social Media actually leverages the power of the Internet and Word of Mouth Marketing, the most successful form of marketing since the beginning of time!

Let Green Umbrella show you how to engage with your target market (and each business is unique).

 

Enhanced by Zemanta

Latest blogs, news and events...

Home Office Versus Office Office – Which Is Best?

Home office

In theory running your business from an office at home ticks all the boxes when it comes to work – lifestyle balance. I have tried this on several occasions throughout my career, sometimes by design and often out of necessity. The dream scenario of get

Continue Reading…

Best Practice For The New Linkedin Showcase Pages

Showcase Pages on Linkedin

Image Source: Linkedin Blog Now, I have finally calmed down after the announcement that Linkedin products and services will be removed on 14th April 2014.  If you want to know why I was so annoyed, then you can read my rant over here.. Anyway, the same

Continue Reading…

The Nail That Costs £103

h

You may have heard the story about the man with the squeaky floor board. Despite his best efforts and several nails hammered in he could not fix the problem and reluctantly called a carpenter. The Carpenter arrived, hammered in one nail and the squeak

Continue Reading…

This is a great way to receive testimonials

Testimonial for Green Umbrella

I rarely use my blog to blow my own trumpet, as I am a firm believer that a blog should really be used as an educational channel.  But today I am writing to showcase a testimonial that I received (randomly) in my inbox from a happy customer. Now this w

Continue Reading…