Seven Ways To Get Creative With Your Tweets
Seven Ways To Get Creative With Your Tweets
Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. (source Internet Live Stats). With this much noise in the Twittersphere, how do you make your tweets stand out from the crowd?
We all know that people absorb information in different ways, therefore it is important that your tweets are posted to your twitter feed in different ways. Experimenting with what works, what does not work is the way forward.
How many tweets should I post each day?
This is one question that I am constantly asked. Some industry gurus are posting in excess of 40 tweets a day, whilst others are only posting around 10 a day. My sweet spot is around 3-5 scheduled tweets and then I top up my tweets with live information throughout the morning, afternoon and evening. Again, experiment and see what works for you.
How to get creative with your tweets!
Now you know how many tweets to do each day, what on earth do you tweet about? Here are seven ideas to get your creative juices flowing.
Creative Idea #1 – Polls
If you have not yet experimented with Twitter polls then now is the time to see if it works for your account. If you are able to post a poll with regards to something that is trending on Twitter then you will see the interaction rise. Check out Vauxhall; they posted this Tweet on the same day that British Bake Off was trending due to Mel & Sue announcing that they were leaving Bake Off because of the programme changing channels. Brilliant marketing from Vauxhall!
Creative Idea #2 – GIFS
I am not a big fan of animated GIFs, and I am astounded how popular they are on Twitter. There is not getting around the fact that GIFs work. If you have an opportunity to add a GIF to one of your tweets then you will certainly bring attention. GIFs are built into the Twitter platform. Simply click the GIF icon and type a keyword ie: happy, Monday, lazy, dance etc. There are hundreds to choose from. Even if it is not your thing, then I urge you to experiment and watch the reaction that you have from your audience.
Creative Idea #3 – Moments
Again, I was not a fan of this feature to start with, but now I check through my “moments” 2-3 times a day. There are many different topics and it is easy to Tweet the moment from either your phone or the desktop. The good thing about “moments” is that the topics are guaranteed to be popular. I posted a Twitter moment last week about the Loch Ness Monster and the replies I had were crazy! Knowing that there is now a Twitter Smart Algorithm, and popular posts will appear at the top of the newsfeed.
Creative Idea #4 – Pinned Tweets
Are you utilising your pinned tweets? I have seen some very creative pinned tweets recently, which I thought I would share with you today. The first idea is a pinned welcome to our Twitter account pinned tweet.
I absolutely love Ian Cleary’s pinned tweet, coupled with his Twitter header. Talk about a strong call to action! Love this idea, and I may borrow this myself!
Creative Idea #5 – Promotional
When I am critiquing twitter accounts for new clients, I often find that they are making one of these mistakes:-
- They only post promotional tweets, and there is rarely any engagement with the audience. (No social aspect)
- They promote other people by retweeting, pushing their blogs, or posting what they are doing today, but forget to educate the world about their own services or products.
Please do not fall into either category. Make sure that you are selling yourself, but also educating, entertaining and giving back to others. If you are promoting your own services, then always tweet the service or product with a link back to your website or include a visual. Here is an example of one of my promotional tweets.
Creative Idea #6 – Quotes or Inspirational tweets
I do not post motivational quotes on a regular basis, but when I do they always work well. Some people simply like to see these in their twitter feed. I find that using a site such as Brainy Quote can generate some less “cheesy” quotes that work well for the business to business industry.
Creative Idea #7 – Follow Fridays
The last creative idea is the good old fashioned Follow Fridays. Do people still do these? (I can hear you ask!). The answer is yes, and they are still as powerful as ever if executed correctly.
My top tips for #FollowFriday
- Never add lots of twitter names into one Follow Friday tweet – it is the quickest way to show people that you really don’t care!
- Always add an image or a video of the said person to get their attention.
- See below as a great example of how to produce a follow Friday (it certainly got my attention).
— Adam Parkhomenko (@AdamParkhomenko) September 16, 2016
If you have any tips or advice for producing some great tweets then please share your knowledge below. What tools do you use? What works best for you? How many tweets do you do each day?