GU Live Lunch – Ep 165

Join Christina, Mark and Nicole as they talk about what has caught their eye in the world of Social Media and marketing this week.

Here are the snippets:

10:01 – As we’ve seen Twitter rebranded a ‘X’, it has been revealed that this isn’t the first company Musk founded with the same name. X.com was originally launched in 1999 as part of Elon’s plan to “revolutionize financial systems and introduce a new way of banking for the 21st century.”

13:49 – Linda Yaccarino has taken over from Elon Musk. The switchover of the CEO of Twitter was made after it’s rebrand to ‘X’.

15:16 – Subscribers to Twitter Blue now have the option to hide the verified symbol from their profile in the app.

17:51 – The war between Mark Zuckerberg and Elon Musk seems to be moving forward with reports that Zuckerberg has built an octagon in his back garden to train for the ‘Super fight.’ – Just when you thought it couldn’t get any weirder!

20:33 – We’ve seen Thread users sharing threads from their feeds over to their Instagram stories. You can choose to ‘add to story’ or, interestingly – ‘Tweet’, although we’re not sure how well that will go down with Mr Musk!

22:53 – Threads daily active user count has dropped by around 70% since launch, data.ai reports that Threads downloads have slowed significantly. Despite the decline, Mashable have reported that by the end of the year we will see Threads surpass Twitter in terms daily users!

31:56 – Meta is developing AI Chatbots with over 30 different personalities! The personas would range from re-creations of historical figures, for example, Abraham Lincoln, to more stereotypical characters, such as a surfer that will provide travel advice.

35:47 – Meta Platforms announced on Wednesday a new open-source artificial intelligence (AI) tool called AudioCraft that can create music and audio based on simple text prompts. Think of ChatGPT, but for creating music.

41:19 – Whatsapp has launched the ability to quickly send short video messages, similar to the voice messages the service already supports. WhatsApp video messages can be up to 60 seconds long and will automatically play on mute when a recipient opens a chat. To use it, all you have to do is tap the existing voice message icon to put it into video mode.

See you next week!