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LinkedIn Company Pages and the Latest Developments

In this week's Social Snippet Show:-

We bring all the latest news and developments that have happened in the last week of the online marketing world.

LINKEDIN IS LAUNCHING A NEW VERSION OF COMPANY PAGES

HOT NEWS!

LinkedIn just launched their new version of company pages. Very similar to their last version but definitely a huge emphasis on community building

1. Manage your LinkedIn company page from the app.
2. You can associate your company with hashtags
3. You can upload PowerPoint, pdf to LinkedIn as a company page
4. There are now built-in native tools for community management
5. LinkedIn now makes it easier to engage and reshare posts of employees

Read the article here. 

FACEBOOK CHALLENGES LINKEDIN – A NEW CAREER PORTAL

Over the last year or, Facebook has so slowly been encroaching on LinkedIn’s territory as the go-to platform for people who want to leverage their networks of contacts to expand their career prospects. Last week, Facebook launched a new education portal, Learn with Facebook; and it is expanding features for two services it had already launched that are adjacent to that, Mentorships and Jobs.  Watch this space!  Learn more

LINKEDIN BRING BACK “EVENTS”

It is not here yet, but this was certainly the best bit of news that I have heard all month!  They removed this function back in 2012 –  years later the press are talking as if this is a brand new feature!  I loved this feature back in the day and it will be so useful for many of our clients.  Read more here.

GOOGLE MY BUSINESS REVAMP CHALLENGES FACEBOOK PAGES!

Google is giving its business customers a new way to reach their customers. The company is today starting the rollout of a revamped Google My Business mobile application for iOS and Android that will offer new tools for viewing customer info — including followers, reviews and messages — as well as a way to quickly create content to publish to their business profile on Google.  Read article

SNAPCHAT ADDS “FRIENDSHIP PROFILES” AND NEW MERCHANDISE

Snapchat is introducing new Friendship Profiles that will celebrate your relationships with your closest friends. The feature will dig up some of the highlights of the conversations shared between you and your friends. Snap Inc. is also introducing new Bitmoji-centric features, including Bitmoji Stories and custom Bitmoji merchandise that will be sold through Snapchat.  Read the full article.

INSTAGRAM ADDS NEW SHOPPING FEATURES

Instagram now makes it easier for you to buy new stuff – just in time for the holiday season!

Read the full article here.