The new LinkedIn Company Page design has yet again moved things around and you may have thought that the pinned post option is no longer available, but you would be wrong. It is still there, but just a little bit harder to find.
What is a LinkedIn pinned post?
If you select “pin post”, then your post (or activity update) will remain at the top of your page forever. All new posts will appear underneath your chosen pinned post. This feature is available on most platforms. We recommend having consistency in all of your pinned posts. For example, if you are pinning a post on your LinkedIn company page about a new product or a special offer, then chose that same topic to pin on Facebook and Twitter.
Follow these steps to pin a post on LinkedIn or watch the video below.
- Search for your company page
- Click “manage page”
- Select the post that you would like to pin.
- Then click the three dots on the top right-hand corner
- Select “pin post”
To unpin the post, simply click on the three dots again and select “unpin post”.
As part of the Green Umbrella Coaching Club weekly educational video, this shows you how to pin a post to the top of your LinkedIn company page.