If you find that you skim by all the links in your Twitter search results, then you may find this technique quite handy.  It's a great way to block out the sales/broadcasting type of posts and get to the core conversation on Twitter.  Ignore all those blog links, or the website addresses that send you to a sales page.  Just enjoy the pure chat of Twitter with people who are tweeting live information.   This tactic deepens relationships and surely that is the point of any social media site?