Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring your social media activity impacts your recruitment business positively is vital. This course provides expert training on how to elevate your social media strategy, so it builds your brand, creates a community and ultimately, drives candidates and clients your way.

Agenda Highlights:

• Social Media Platform Overview
• Devising a content strategy for your business
• Making the algorithms work for you
• Paid social media advertising – should you, shouldn’t you; how to do right
• Using video in your social content – getting over camera shyness!
• Facebook Jobs and Google for Jobs – how to show up in the right places
• Finding and engaging the right people online​

Learning outcomes:

• More strategic approach to your online business strategy
• A more technical understanding of social media and how to leverage it for your benefit
• Knowledge of what to post, when, where and how so you grow your reach organically
• Understanding how to get the biggest bang for your buck with paid social advertising
• Fleshing out your content strategy with ideas that work
• More strategic approach to your online business strategy

Who should attend?

• Recruitment marketers aiming for a better understanding of using social media in their digital strategy
• Recruitment marketers who are just starting out and want to learn more about social media
• Recruitment leaders or business owners aiming to build their brand and business online
• Recruiters who are keen to grow their reach and impact using social media

Trainers:

Christina Robinson, Managing Director of Green Umbrella Marketing

Book your place

Contact Emma.Dudley@apsco.org for bookings