Social media is by far one of the most effective marketing strategies, and it has become an indispensable weapon in any marketer’s arsenal, and rightfully so if we bear in mind that there are more than 3 billion social media users all around the world. This strategy is also cost-effective, which makes it perfect for
Be warned – this article may come across as a bit shouty at times. I may veer off into a rant here and there. BUT this is something I feel incredibly passionate about. (Fingers crossed it will all get toned down in the edit!)
I was surfing a website called Product Hunt (which, if I must admit is rather addictive!) and I stumbled upon this cool new application called Hashtag Key. Once installed onto your phone, and then added to your keyboard you can instantly add hashtags to any of your content by the tap of a button. If
Guess what? On the 25th May 2018, there wasn’t an apocalypse in the digital marketing world. Not only that, in spite of all those re-consent emails, the crap in my inbox does not seem to have died down. Not even a little bit!
Everyone knows that marketing is a key component of any business. But it’s totally amazing and a little bit scary how many recruitment agencies don’t seem to have an actual marketing strategy beyond splashing their cash on job boards. Most agencies would argue that they get good results from this, but the reality is that
As the months go by, we keep seeing more and more functionality within a Google listing. Over the years, this function has been called many things such as Google Places, Google Business Map, Google My Business Page, Google Plus, and these are showcased on Google’s search results. When you “Google” your business name, you will
Do you have an effective listening strategy for your business? If someone says something about you or your business online then you want to know about it. Good, bad or ugly, it is important that you let your audience know that you are all ears and you hear what they are saying.
In this webinar, Julia and Christina will be presenting a social media round-up of the new developments in social media over the last quarter. Julia attended Social Media Marketing World Summit in San Diego in March 2018, and this webinar will be reporting on the new best practices for social media for the next quarter
Another killer presentation at Social Media Marketing World was by Jay Baer. I was in awe when he entered the stage as I have read all of his books, including Youtility and Hug Your Haters. Jay took us back to basics as he talked about the power of Word of Mouth Marketing and explained how
Eyeballs! Why have I not figured this out before? I have been working in the world of social media for the last ten years and it was only during social media marketing world summit did the penny drop. Eyeballs are the secret key to success online.