Email Marketing
After years of split testing and experimenting with layouts and key features, we are able to share with you our recipe for success when it comes to the anatomy of an effective email marketing campaign.
#1 – Send your message from an actual person
Back in the day, we experimented with a variety of email addresses that we were sending from. From info@ to newsletter@ – but we found that email addresses with actual names create much better click-through rates and encourage engagement and so our email roundups are sent from my personal email account.
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Email marketing is a topic of conversation that keeps popping up this week! Always a good sign that it’s something I should be writing about here on the blog! If…
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There are a lot of things that can affect how well your email list converts. Here are a few points for you to consider and take action on.
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Three email marketing rules to follow for campaign success. From content to analysing the data, find out how to make your campaign a success!
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Email marketing techniques We have seen a number of email marketing mistakes over the years. (We even made a few ourselves in the very early days of being in business).…
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Email marketing is alive and kicking, but you can kill your subscribers if you do not follow these simple rules.If your email click-throughs are low, your open rates are non-existent…
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What is social listening and why is it important? Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more. In this webinar, we’ll look…
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Are your social media followers on your email list?Social media is a great tool to attract a following, but unless you get those followers onto your email list, you’re going…
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There are 100s – No, that’s wrong. There are 1000s of articles telling you how to make email marketing work for your business. We’ve even written a few ourselves! I…
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Are your social media followers on your email list? Social media is a great tool to attract a following, but unless you get those followers onto your email list, you’re…
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