Marketing Strategy

2024 - It's time to thrive

2024 – It’s time to thrive

By Christina Robinson / 05/01/2024
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Blimey… what a year 2023 was on all fronts – business and domestic!!!

Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.

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Blog image: Strategy vs Tactics

Strategy vs Tactics

By Christina Robinson / 17/11/2023
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There’s a difference between social media strategy and social media tactics. An awesome strategy will supercharge your tactical efforts.

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Halloween Marketing Do’s and Don’ts

By Christina Robinson / 27/10/2023
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We all know that an effective marketing strategy can leave a lasting impression. However, beware! Here are a few of our Halloween themed marketing dos & don’ts

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Learn the art of implementing a marketing strategy that works

Marketing Mastery Catalyst – Learn to Implement a Marketing Strategy that Works!

By Christina Robinson / 02/06/2023
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Learn the art of implementing a marketing strategy that works with the Green Umbrella Marketing Mastery Catalyst

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Why social media fails to bring in business

Why social media fails to bring in business

By Christina Robinson / 10/02/2023
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The last couple of weeks has to go down as being record-breaking when it comes to the number of new business conversations I’ve been having! One of the things I…

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2023 Marketing Tactics

Marketing Tactics 2023 Style!

By Christina Robinson / 01/12/2022
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There are a bunch of traditions here at Green Umbrella Marketing, and they all appear this time of year! There’s the article I write as we begin the final quarter…

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What Do I Need to Know About Social Media Marketing?

“What Do I Need to Know About Social Media Marketing?”

By Christina Robinson / 16/09/2022
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Each week, I think through all the conversations I’ve had over the previous seven days and decide which of these have been the most useful and therefore most relevant to…

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How Can I Improve My Marketing Strategy?

How Can I Improve My Marketing Strategy?

By Christina Robinson / 07/01/2022
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It happens regularly, usually, in January, April and September – these are the key points of the year when business owners are looking to improve performance. They’re setting goals to…

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Define your ideal client

Defining your ideal client

By Christina Robinson / 30/09/2021
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It is essential to understand who you need to target when it comes to marketing your business – whether that’s on or offline! We see so many business owners as…

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Urgh! Do I Really Need to Write a “Campaign Plan”?

Urgh! Do I Really Need to Write a “Campaign Plan”?

By Christina Robinson / 26/03/2021
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Are you one of those people who always seem to “wing it” when it comes to their social media and general digital marketing strategy? Are you guilty of tapping your…

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