Each week, I think through all the conversations I’ve had over the previous seven days and decide which of these have been the most useful and therefore most relevant to the Green Umbrella audience as a whole. I identify what, I believe, the key nugget of information that came out of that conversation was and then I attempt to produce a blog article out of it!
The reason for doing this is that I aim to practice what I preach as much as possible. We’re constantly telling you to produce content that is meaningful or adds value to your audience. So, that is what I am also trying to do and what I encourage the Green Umbrella team to do as a whole.
This week, however, there have been so many questions, discussions, revelations that I’m really struggling to decide upon just one thing – or even one thing that I don’t feel like I’ve already shared with you via the blog recently!
So, today's blog is a round-up of some headlines/thoughts/opinions from the week that I believe will be of the most value to you.
Strategy is everything
I mean two things with this statement.
Firstly, without a solid strategy, you are not setting yourself up for success – quite the opposite!
Secondly, strategy means all things to all people. Make sure you know what it SHOULD mean to you and your business.
Choose your social media objectives wisely
I’m not just talking about knowing what you want to achieve. I’m also talking about you identifying how you’ll achieve it and breaking that down and also understanding exactly how you’ll measure it. Ensuring you measure success in a meaningful way is of incredible importance. I really don’t care how many impressions I get on LinkedIn – but I do care that LinkedIn sees me as someone who engages with my network. I do care how many clicks I get through from LinkedIn and what the bounce rate of those clicks are too!
Think before you post
If in doubt – don’t. Some things are just better left unsaid!
Occasionally, you might have an opinion that’s better kept for close council, and in that situation, you should keep it that way. Don’t get me wrong, creating a bit of controversy can be a good thing, but you should only do this in situations where you feel 100% that you are doing the right thing.
Your audience is more important than you
Think like your audience – what are they tapping into their google searches, what keeps them up at night? Put their shoes on and start strutting! The more we understand our audiences, the more we can ensure our online presence is responding to their call for help.
Equally, however, you also need to consume content like your audience. As a consumer, when you click on a link, once that page loads you have a quick scroll down and up your mobile device before actually consuming the content. Within a few seconds, you have an idea of whether this page has the right information for you or not; and also, which part of the page to read! As consumers, we don’t let a page load and scrutinise it for its use of keywords and calls to action. We’re unlikely to read every word of every sentence. So, do look at your web pages to ensure you are ticking boxes and your layouts are correct, etc., but more importantly, you need to behave like your consumer. Look at the page on your phone, have a mega quick scroll and see if your CTAs are thumb-friendly. Does the page tell you anything without you having to actually read it or not?
It’s been a hell of a week…
It’s always a hell of a week here at Green Umbrella but this week has been exceptional with new websites, strategy sessions and social media reviews, re-branding launches and training sessions – but we would not have it any other way. It’s weeks like this that make me realise how much we have to talk about through our blogs, but also make me wonder if we’re prioritising the right things to share with you.
So, tell me – what do you want to know? What are the burning questions? Tell me because I’m confident that we have the answers, the how-tos and how-not-tos, and the examples you'll need as proof in the pudding that will help you along the way to marketing your business online!