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Posts Tagged ‘Marketing’

Marketing is Stressing Me Out

Marketing is stressing me out

Working in marketing is great – I genuinely love it as a career choice and have worked as a marketer in some shape or form for nearly 20 years. You get to be creative, work with different people, learn about a huge range of products and services, it can even be reasonably lucrative (well, it…

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Diversity And Inclusion In Marketing

Diversity in Marketing

Diversity and Inclusion, or D&I, as it’s often shortened to, is a theme that seems to be covered more and more in various sectors. Recently, we attended the inaugural #TRUInclusion event, during which we were given the opportunity to discuss Diversity and Inclusion in marketing. It’s a worthy subject, and there are various aspects of…

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Types of Content That Every Social Media Manager Should Avoid

Types of Content That Every Social Media Manager Should Avoid

Let’s be honest here, we are now living in an age where general consumers understand marketing more than ever before.  They know that if they have been looking for a new cooker online that this is the reason why they are suddenly seeing adverts for that very same cooker.  They no longer believe that it…

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My Top 5 Recommendations For Starting A New Business

My Top 5 Recommendations For Starting A New Business

Whilst on a recent holiday, I received a text message from a friend saying “I’ve been writing lots of ideas about a new business venture and I can’t wait to get started”. If there is one thing I love about starting a new business, it is the excitement of creating something new.  The ideas about…

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10 Strategies to Get Close to Millennials via Marketing Campaigns

10 Strategies to Get Close to Millennials via Marketing Campaigns

Millennials are now officially the largest working generation in US history. They’ve managed to outnumber the Baby Boomers, so it’s only right that marketers and brands strive to gain their loyalty. The millennial group has an enticing nature, but they function on completely different principles. In comparison to their predecessors, they aren’t accustomed to brand…

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How Smart Is Your Recruitment Agency’s Marketing Strategy?

How Smart Is Your Recruitment Agency’s Marketing Strategy?

Everyone knows that marketing is a key component of any business. But it’s totally amazing and a little bit scary how many recruitment agencies don’t seem to have an actual marketing strategy beyond splashing their cash on job boards. Most agencies would argue that they get good results from this, but the reality is that…

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How to Leverage Social Media to Amplify Word-of-Mouth Marketing

How to Leverage Social Media to Amplify Word-of-Mouth Marketing

Another killer presentation at Social Media Marketing World was by Jay Baer.  I was in awe when he entered the stage as I have read all of his books, including Youtility and Hug Your Haters.   Jay took us back to basics as he talked about the power of Word of Mouth Marketing and explained how…

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