Let’s be honest here, we are now living in an age where general consumers understand marketing more than ever before. They know that if they have been looking for a new cooker online that this is the reason why they are suddenly seeing adverts for that very same cooker. They no longer believe that it
Whilst on a recent holiday, I received a text message from a friend saying “I’ve been writing lots of ideas about a new business venture and I can’t wait to get started”. If there is one thing I love about starting a new business, it is the excitement of creating something new. The ideas about
Millennials are now officially the largest working generation in US history. They’ve managed to outnumber the Baby Boomers, so it’s only right that marketers and brands strive to gain their loyalty. The millennial group has an enticing nature, but they function on completely different principles. In comparison to their predecessors, they aren’t accustomed to brand
No one – and I mean no one, wants to be the first person to talk about it. We start to see the evidence of it in the supermarkets and every now and then someone will mention how it comes earlier and earlier each year.
Everyone knows that marketing is a key component of any business. But it’s totally amazing and a little bit scary how many recruitment agencies don’t seem to have an actual marketing strategy beyond splashing their cash on job boards. Most agencies would argue that they get good results from this, but the reality is that
The customer is always right We all know this age old business cliché don’t we? But is it true, and should it still be the thing that drives everything we do, no matter what?
Another killer presentation at Social Media Marketing World was by Jay Baer. I was in awe when he entered the stage as I have read all of his books, including Youtility and Hug Your Haters. Jay took us back to basics as he talked about the power of Word of Mouth Marketing and explained how
Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do.
Eyeballs! Why have I not figured this out before? I have been working in the world of social media for the last ten years and it was only during social media marketing world summit did the penny drop. Eyeballs are the secret key to success online.
Email marketing is NOT dead, but you can kill your subscribers if you do not follow these simple rules. If your email click-throughs are low, your open rates are non-existent and your email campaigns are just not giving you the results that you were hoping for, then you may be making some key mistakes. Did