Unless you are selling items on Amazon, eBay, your website, or you work in the hospitality industry, it is extremely difficult to get reviews, recommendations or testimonials. It is not natural to give a written testimonial for a b2b service unless you are prompted to do so. My nan once said to me “If you don’t ask
Are You Embracing These Five Google Listing Features?
As the months go by, we keep seeing more and more functionality within a Google listing. Over the years, this function has been called many things such as Google Places, Google Business Map, Google My Business Page, Google Plus, and these are showcased on Google’s search results. When you “Google” your business name, you will
How to Leverage Social Media to Amplify Word-of-Mouth Marketing
Another killer presentation at Social Media Marketing World was by Jay Baer. I was in awe when he entered the stage as I have read all of his books, including Youtility and Hug Your Haters. Jay took us back to basics as he talked about the power of Word of Mouth Marketing and explained how
How to Reach Local Customers by SEO Optimising Google My Business
When it comes to local businesses, local search optimisation is a critical marketing component that can make or break a local brand. Every day, individuals search for local goods, services and products. In fact, over 70% of all purchase decisions made by consumers begin with a search engine query. This includes those purchases that end
How many chances do we give our employees?
What do people say? – “Please give me a second chance”, or “I deserve a second chance”, but in some circumstances, it can take more than a second chance. This may be due to a number of reasons and can include how efficient we are as an employer in following the right processes and produces
What is the best way to collect testimonials for my business? [video]
There is an art to collecting good testimonials for your business. The key is to ask for them on a consistent basis, along with making sure that you capture the details and add them to your website. We also add a form to our website, which we often send to clients. Here is the link
My Recommended Reads For This Month (Two Excellent Business Books)
One of my goals for 2014 (yes, last year), was to read at least two books a month that will enhance my business skills, personal life or my productivity. I did not set this as a priority goal for 2015. Consequently, you know what it is like, if it is not written down then it
