In early February, I attended an event and spoke about how business owners should be all over #FOMO. This event was specifically focused on Recruitment Agencies – but in hindsight, the subject matter is highly relevant to any business who has something to sell, or vacancies to fill!

There is a phenomenon called FOMO, have you heard about it?

It’s in the dictionary as follows…

“FOMO, n.: fear of missing out: anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”

My personal view is that as business leaders, we should be embracing FOMO. Be warned – this article is purely based on opinion, so don’t expect a series of stats to back up my claims this time!

FOMO can be a good thing for our brands. Imagine you have a captive audience that is desperate to keep up with the latest happenings in your business, whether it’s the next product release or having that fly on the wall insight that means they know what you’ve been up to. This audience would always see your social media posts, engage with you and tell their friends about you. They would become brand advocates and be one of your best referral sources.

Sounds like a perfect world right?

In reality, you should be aiming to create this with your social media profiles. Sharing content that gives insight into your brand and the people within it allows your audience to develop an emotional connection to it. Think about the purchases you make and the services you use, what makes you go to one vendor over another? Yes, sometimes our buying decisions are as simple as price or convenience. But there will be some purchases you make that are driven by your connection to a brand and the thought of using an alternative is simply not on your radar. The opinion we have of a brand is essentially driven by our level of FOMO in relation to it!

The event I was invited to was one of a series of ‘Inspire recruitment’ events; these events are aimed at anyone whose work relates to the recruitment industry. So whether you look after recruitment in-house for your organisation, you are part of a recruitment agency, or you sell products or services intended to be used in the process of recruitment/talent acquisition, – check out these events which are happening up and down the country.

To find out more about attending (or even speaking!), contact the Recruiting Gym or UK Recruiter who are co-founders of the Inspire Recruitment events.