How to create PDF files for LinkedIn

In a previous Social Snippet I wrote about the benefits of using PDFs on LinkedIn, so this time I thought I’d write a little more about how we create the PDFs and the type of things you can use as content.

Although we all have our methods, a great way of creating a branded PDF document is using Canva. If you already have a useable template, simply open Canva, click the “Create a design” button in the top right, choose custom dimensions, and add your PDF’s dimensions. This will then open a brand new document, where you can either upload your previously created template using the “Uploads” button on the left, or you can create your template from scratch.

In terms of the type of content to share, we’d recommend short bullet points or facts. If you include too much content, it is likely that the user won’t click through as they don’t have enough time to digest it. A couple of ideas are, “How to motivate yourself while working from home”, “3 tips for interviewing remotely” and “Meet our team!”.