5 marketing books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking for areas where they can improve in the coming year. The world of Social Media and Marketing is always changing, and similarly to other sectors, if you want to succeed,…

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Facebook Help

One of the most common questions that we get asked here at Green Umbrella Marketing is how to claim back a Facebook page that you don’t have the admin rights to. While you wouldn’t necessarily expect this to happen, it is more common than you might think and often arises if the only person who…

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Branding your images

There are many websites where you can get stock images for your Social Media posts, Pexels and StockSnap.io are a couple of my favourites. But if you really want to push your marketing to the next level, then one way of doing this is to add your branding to the stock images that you share.…

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Target Audience

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might be making this common mistake. A client of ours who owns a Business to Consumer (B2C) company was recently experiencing this exact problem and asked if I could help them…

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Mightyscout

Aside from the Instagram Analytics themselves, another great website to evaluate analytics is MightyScout mightyscout.com/influencer-lookup This website gives you statistics on engagement, top photos, followers, top mentions, top hashtags, as well as lots of other useful analytics. The thing that sets MightyScout apart from the Instagram analytics themselves, is that it gives you the option…

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Instagram Stories

I have mentioned before about using Facebook Stories, but if you have an Instagram account for your business, you need to make sure that you are using the Stories here as well. To add to your Instagram Story, simply click your avatar on either the Home page or your Profile. You can then either take…

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Are you socially local to your brand?

Imagine this scenario: You need to post something across your Social Media accounts, nothing exciting has happened in the office, the Days of the Year website states that it’s International “Wiggle your Toes Day”, which unless you’re a Podiatrist or a Beautician, you probably can’t use, and you’re really struggling for any suitable content ideas.…

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Facebook Stories on Desktop

One of my previous Social Snippet tips was to add to your Story as part of your Social Media strategy, but I have been getting a lot of questions recently about how to do this on Facebook via Desktop. If you log into your Facebook business page, you should be able to see a little…

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Social Media Tip - Twitter Explore

A great way to stay on top of trending topics is to use the Twitter ‘Explore’ hashtag. If you are on desktop and you have the new version of Twitter, you can find this in the top toolbar next to the ‘Home’ tab. If you are on the mobile app, then click the magnifying glass…

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