Do you pin your posts regularly

Here at Green Umbrella, we always recommend that you get into the habit of this at least once a week. Imagine you click onto a business’s social media profile, and the post at the very top of the page is dated six months ago. While some of us will know to keep scrolling, others who…

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Linkedin Stories

With platforms like Instagram and Facebook already using stories, we are all used to them by now, but how do you make stories work for you on LinkedIn? Similar to other stories, the content will only be available for 24 hours, but with LinkedIn, you can only access the feature via the app. To add…

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Instagram Pinned comments

Did you know that you can now pin up to three comments on your Instagram posts? This is a recent change that Instagram has made to the platform to help limit any bullying within the app. As long as you have the latest version, it’s straightforward to do. Find a comment that you would like…

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Instagram Shopping

If you sell physical products and you haven’t yet set up Instagram Shopping, then you need to do it asap! There are a number of criteria that you need to meet before you can get started, and you can find a list of these here:www.facebook.com/business/instagram/shopping/guide Instagram shopping is a great way for users to easily…

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Have you Created an IGTV Series Yet?

A great way to get people coming back to your profile is to create a regular IGTV series focused on a specific area or topic. While creating an IGTV series gives you content that you can then repurpose across other Social Media platforms, it also gets your audience visiting your profile more regularly, and is…

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Instagram Highlights

A great way to make your Instagram page stand out is to add Highlights. If you have added a range of stories, you can group these into different Highlights, which then remain at the top of your page just above your posts. To add a Highlight, simply click the +New button underneath “Edit Profile” where…

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Google Trends

Are you looking for a trending blog topic? Or perhaps you want to know the top Google searches across particular countries or regions. If this sounds familiar, then a great tool that we use here at the GUHQ is Google Trends. Google Trends is a Google-run website that analyses the top Google search topics and…

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Make the most of free stock video

In one of my previous tips, I mentioned a few websites that we use here at Green Umbrella Marketing for free stock images – Pexels and Pixabay are a couple of favourites! But, did you know that both of these websites also provide free stock videos that you can download too? Like stock images, stock…

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Five tips to make your Instagram account stand out

In recent years, Instagram has seen significant growth in its popularity and with one billion active monthly users; it really is a platform that you can no longer afford to ignore. While Instagram is a very “visual” platform and, therefore, it naturally suits both the retail and creative sectors well, many other industries, like recruitment,…

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Sharing debugging tools

A couple of great tools that I have used recently are the Facebook Debugger and the LinkedIn Debugger. Have you ever posted a link to either Facebook or LinkedIn and the post preview doesn’t look like the page? If this is something you have experienced, the likely cause is that the web page has been…

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