Have you Created an IGTV Series Yet?

A great way to get people coming back to your profile is to create a regular IGTV series focused on a specific area or topic. While creating an IGTV series gives you content that you can then repurpose across other Social Media platforms, it also gets your audience visiting your profile more regularly, and is…

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Instagram Highlights

A great way to make your Instagram page stand out is to add Highlights. If you have added a range of stories, you can group these into different Highlights, which then remain at the top of your page just above your posts. To add a Highlight, simply click the +New button underneath “Edit Profile” where…

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Google Trends

Are you looking for a trending blog topic? Or perhaps you want to know the top Google searches across particular countries or regions. If this sounds familiar, then a great tool that we use here at the GUHQ is Google Trends. Google Trends is a Google-run website that analyses the top Google search topics and…

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Make the most of free stock video

In one of my previous tips, I mentioned a few websites that we use here at Green Umbrella Marketing for free stock images – Pexels and Pixabay are a couple of favourites! But, did you know that both of these websites also provide free stock videos that you can download too? Like stock images, stock…

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Five tips to make your Instagram account stand out

In recent years, Instagram has seen significant growth in its popularity and with one billion active monthly users; it really is a platform that you can no longer afford to ignore. While Instagram is a very “visual” platform and, therefore, it naturally suits both the retail and creative sectors well, many other industries, like recruitment,…

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Sharing debugging tools

A couple of great tools that I have used recently are the Facebook Debugger and the LinkedIn Debugger. Have you ever posted a link to either Facebook or LinkedIn and the post preview doesn’t look like the page? If this is something you have experienced, the likely cause is that the web page has been…

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5 marketing books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking for areas where they can improve in the coming year. The world of Social Media and Marketing is always changing, and similarly to other sectors, if you want to succeed,…

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Facebook Help

One of the most common questions that we get asked here at Green Umbrella Marketing is how to claim back a Facebook page that you don’t have the admin rights to. While you wouldn’t necessarily expect this to happen, it is more common than you might think and often arises if the only person who…

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Branding your images

There are many websites where you can get stock images for your Social Media posts, Pexels and StockSnap.io are a couple of my favourites. But if you really want to push your marketing to the next level, then one way of doing this is to add your branding to the stock images that you share.…

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Target Audience

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might be making this common mistake. A client of ours who owns a Business to Consumer (B2C) company was recently experiencing this exact problem and asked if I could help them…

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