Data Davies November

With Christmas just around the corner and Black Friday/Cyber Monday looming down on us, this month I’m focusing on eCommerce.If you run a consumer business, you’ll be gearing up for your biggest and busiest time of year. Online retail has been growing every year, but with events of 2020 hindering in-person sales, the increase in…

Read More
Data Davies October

There is one question we are asked on an almost daily basis at Green Umbrella. Let’s face it, everyone wants to make their marketing go further, so hearing ‘What’s the best time to post on social media?’ is a regular occurrence for us. Something I want you to keep in mind is that there is…

Read More
Data Davies September

Welcome to the very first Data Davies! Each month I’m going to share some facts and stats with you that should be driving your marketing activity. From social media to email open rates it’s the cold hard info you need to know, with the occasional fun stat thrown in for good measure. UK consumers spend…

Read More
Have you Created an IGTV Series Yet?

A great way to get people coming back to your profile is to create a regular IGTV series focused on a specific area or topic. While creating an IGTV series gives you content that you can then repurpose across other Social Media platforms, it also gets your audience visiting your profile more regularly, and is…

Read More
Instagram Highlights

A great way to make your Instagram page stand out is to add Highlights. If you have added a range of stories, you can group these into different Highlights, which then remain at the top of your page just above your posts. To add a Highlight, simply click the +New button underneath “Edit Profile” where…

Read More
All Talk and Not Enough Listening

It’s very easy to get carried away just posting content on to your social media platform and then logging off straight away. That’s not very sociable is it now? Would you walk into a room full of people, talk at them, and then walk out again? No, you wouldn’t! It’s the same with Social Media.…

Read More
Google Trends

Are you looking for a trending blog topic? Or perhaps you want to know the top Google searches across particular countries or regions. If this sounds familiar, then a great tool that we use here at the GUHQ is Google Trends. Google Trends is a Google-run website that analyses the top Google search topics and…

Read More
MANAGING YOUR TIME ON SOCIAL MEDIA

One thing that crops up over and over again in my coaching sessions is that busy businesses don’t have the time to give to Social Media. Simple tools to help At Green Umbrella we use a simple tool to manage our time effectively. A timer! Yes, that’s right a timer! You wouldn’t believe the difference…

Read More
Make the most of free stock video

In one of my previous tips, I mentioned a few websites that we use here at Green Umbrella Marketing for free stock images – Pexels and Pixabay are a couple of favourites! But, did you know that both of these websites also provide free stock videos that you can download too? Like stock images, stock…

Read More
Invite connections to linkedin business page

Are you utilising this feature on Linkedin? Technically it is an old feature that disappeared, but recently, Linkedin announced that it would be returning, and everyone who has admin access on a Business Page on Linkedin will be able to use the feature. This feature is very handy if you are looking for more followers…

Read More