Data Davies January 2021

Congratulations, you made it to February! Whilst January might have felt 67 weeks long; my data sources tell me it was just the usual 31 days. We’re still marketing in a somewhat unknown environment with no clear picture of when lockdown will lift. However, as always there are some juicy data and stats around which…

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Do you pin your posts regularly

Here at Green Umbrella, we always recommend that you get into the habit of this at least once a week. Imagine you click onto a business’s social media profile, and the post at the very top of the page is dated six months ago. While some of us will know to keep scrolling, others who…

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Data Davies January 2021

Hooray! It’s a new year, time for a shiny new marketing strategy and a chance to hit the ground running. Until – oh yes, you realise we are picking up where we left off, still in lockdown! Fear not, just because you might need to amend your marketing plans (again!) there are still plenty of…

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Data Davies December

Maybe the less we say about 2020, the better. However, some interesting data trends are coming out of this year, which we can use to inform our marketing strategy for 2021. It is no surprise that the use of mobile devices, time spent online, and time spent on social media all rocketed in 2020. Well,…

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Linkedin Stories

With platforms like Instagram and Facebook already using stories, we are all used to them by now, but how do you make stories work for you on LinkedIn? Similar to other stories, the content will only be available for 24 hours, but with LinkedIn, you can only access the feature via the app. To add…

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Data Davies November

With Christmas just around the corner and Black Friday/Cyber Monday looming down on us, this month I’m focusing on eCommerce.If you run a consumer business, you’ll be gearing up for your biggest and busiest time of year. Online retail has been growing every year, but with events of 2020 hindering in-person sales, the increase in…

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Instagram Pinned comments

Did you know that you can now pin up to three comments on your Instagram posts? This is a recent change that Instagram has made to the platform to help limit any bullying within the app. As long as you have the latest version, it’s straightforward to do. Find a comment that you would like…

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Data Davies October

There is one question we are asked on an almost daily basis at Green Umbrella. Let’s face it, everyone wants to make their marketing go further, so hearing ‘What’s the best time to post on social media?’ is a regular occurrence for us. Something I want you to keep in mind is that there is…

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Instagram Shopping

If you sell physical products and you haven’t yet set up Instagram Shopping, then you need to do it asap! There are a number of criteria that you need to meet before you can get started, and you can find a list of these here:www.facebook.com/business/instagram/shopping/guide Instagram shopping is a great way for users to easily…

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Data Davies September

Welcome to the very first Data Davies! Each month I’m going to share some facts and stats with you that should be driving your marketing activity. From social media to email open rates it’s the cold hard info you need to know, with the occasional fun stat thrown in for good measure. UK consumers spend…

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