If you sell physical products and you haven’t yet set up Instagram Shopping, then you need to do it asap! There are a number of criteria that you need to meet before you can get started, and you can find a list of these here:
Instagram shopping is a great way for users to easily find out more information about the products that you are selling, as you can tag products in both Instagram posts and on Stories allowing customers to shop from your feed.
To get started, if you meet the above criteria, you will need to link your Instagram Business profile to your Facebook Catalogue, you can either create a new catalogue or link to an existing one.
You can find out exactly how to do this here.
Once you have connected your Facebook Catalogue to your Instagram Business Profile and followed the steps to be approved for Instagram Shopping, you’ll receive a notification to complete the setup, and then all that is left to do is to start tagging!