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The rise of Artificial Intelligence (AI) has transformed numerous industries, including content creation. AI tools can now generate articles, optimise SEO, and even predict trends. Mainstream thinking suggests that search behaviour is also shifting, with users increasingly turning to AI engines for answers rather than conducting traditional Google searches. This implies that in the future, the answers to the questions your audience is asking might be found directly through AI responses rather than through your website articles. This technological advancement has sparked a debate: Does AI mean you stop blogging?
Read MoreDear Nicole, I’ve been hearing a lot about Chat GPT but not sure I fully understand what it is and what it does. I own a recruitment business and from…
Read MoreAI Copywriting If you’re in marketing, or it’s a subject that you are keeping updated on, you will have probably heard plenty of excited chatter about a tool called Chat…
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