Email Marketing Strategies

A cheerful woman sharing a secret against a blue background with the blog headline 'The Power of a PS' for email marketing.

The Power of a PS (and a Countdown Timer) in Your Email Marketing

By Christina Robinson / 18/08/2026
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Here’s an odd fact about email marketing. After the opening line, the most-read part of your email is usually the PS. People scroll straight past the carefully written middle, and…

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Is your email list converting?

By Christina Robinson / 04/10/2023
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There are a lot of things that can affect how well your email list converts. Here are a few points for you to consider and take action on.

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Data Davies plus - email marketing

Data Davies Plus – Email Marketing

By Amanda Davies / 08/09/2021
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Every month, those of you who read the Green Umbrella Social Snippet and follow us on social will see Amanda’s regular column, Data Davies. Amanda loves a good stat and hard evidence when…

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The Ten Best Practices For Email Marketing Campaigns

The Ten Best Practices For Email Marketing Campaigns

By Christina Robinson / 26/02/2021
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Email is not dead.  Apparently, the average person receives 121 emails a day, so have we reached saturation point yet?  The answer is no, we have just learned how to…

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Effective Email Marketing Strategies for Business Owners

Webinar – Effective Email Marketing Strategies for Business Owners

By Christina Robinson / 17/06/2020
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Effective Email Marketing Strategies – If you are not using email as a way of marketing to your clients then you are missing an opportunity Thursday 25th June 2020, 18:30…

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