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A cheerful man fanning cash over his face against a yellow social media background with the blog title 'Likes Don't Pay The Bills!'.

How to Turn Social Media Engagement into Sales

By Christina Robinson / 14/07/2026
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Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard truth is that likes don’t…

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A young girl, looking thoughtful with her hands on her chin pensively, with a colourful purple social media, likes and hearts and diamonds patterned background The main blog article title is: Choosing the Right Social Media for Your Business: A Platform-by-Platform Guide At the bottom of the image is a bright green banner bar featuring the web address www.green-umbrella.biz and the Green Umbrella marketing logo.

Choosing the Right Social Media for Your Business: A Platform-by-Platform Guide

By Christina Robinson / 27/06/2025
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Social media is a cornerstone for businesses of all sizes. From increasing brand awareness to driving sales, the right platform can significantly impact your business’s success. However, not every platform will deliver the same results for every business. The key is understanding the nuances of each platform and aligning them with your business goals and audience.

So, let’s look at the most popular social media platforms and their unique benefits so that you can decide which platforms will best serve your business.

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Facebook Strategies That Catapult Success

Facebook Marketing Strategies That Catapult Success

By Christina Robinson / 07/06/2024
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Facebook marketing strategies that catapult success. If you’re using Facebook for business purposes, here are some critical do’s and don’ts!

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How to measure success on Facebook

How to Measure Success on Facebook

By Christina Robinson / 13/10/2023
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With all the effort and energy going into Facebook, it is essential that we can define and quantify success in a meaningful way.

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75 Things to Post On Social Media

75 IDEAS OF THINGS TO POST ON SOCIAL MEDIA

By Christina Robinson / 09/08/2023
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Ideas of things to post on Social Media You know that feeling? You have to create the most compelling and engaging content for your brand – but you just don’t…

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Using Facebook groups to build and engaged community

How to use Facebook Groups to build an engaged community

By Christina Robinson / 08/06/2023
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Getting started, or rejuvenating your group, means understanding a few things to use Facebook Groups to build an engaged community, here are some of my thoughts.

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Recruiters Ebook

SOCIAL MEDIA GUIDE FOR RECRUITERS

By Green Umbrella / 02/03/2023
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Social Media Guide for Recruiters If you are working in the world of recruitment then you can no longer ignore social media.  We now live in a candidate led world and…

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where do I start with Facebook groups

Help! Where do I start with Facebook groups?

By Nicole Abbott / 05/12/2022
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Dear Nicole, This year I decided to use my creative skills to run my own Esty business in my spare time selling arts and crafts whilst studying art at university.…

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Meta Crashes

Meta Crashes – And look who’s getting the blame!

By Christina Robinson / 04/02/2022
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I have two addictions – Firstly, how social media is used for business, and secondly, how social media business is done! It’s been a whopper of a week with Spotify…

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Facebook Advertising for Beginners

BEGINNERS GUIDE TO FACEBOOK ADVERTISING

By Green Umbrella / 28/11/2021
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Step away from the boost button! Let’s face it, those blue buttons on your Facebook page saying ‘Boost” and “Promote’ may as well say “Click Me! Click Me”. Once clicked,…

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