Social Media Marketing
2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?
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Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard truth is that likes don’t…
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Launching anything, a book, a product, a service, or a whole business, comes down to six things. All done in the right order. Not budget. Not luck. Not some viral…
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So, you’re showing up on social media, posting consistently, and even starting to get some engagement – but you’re wondering, “Is this actually working?” That’s where this quick guide to…
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Social media is a cornerstone for businesses of all sizes. From increasing brand awareness to driving sales, the right platform can significantly impact your business’s success. However, not every platform will deliver the same results for every business. The key is understanding the nuances of each platform and aligning them with your business goals and audience.
So, let’s look at the most popular social media platforms and their unique benefits so that you can decide which platforms will best serve your business.
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You’re investing your time, and having great chats online… but seeing zero results from them? Sound familiar? Don’t worry, you’re not alone. That’s where social selling comes in. It’s not…
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Building a personal brand as a small business owner or entrepreneur isn’t just about looking the part – it’s about owning your space, your story, and perhaps most importantly, your…
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There’s a day for everything isn’t there! I particularly liked National Pizza Day on Sunday, 9th February! Tomorrow we’ve will celebrate International Women’s Day, which is especially close to my…
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So event’s season is underway and if your feeling the pressure as an exhibitor, we feel your pain, even if this year fate has forced our Christina to take time…
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You’re not alone if you want to elevate your 2025 marketing strategy. It’s December – and many businesses are re-evaluating their approaches to ensure they stay ahead of the curve…
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