Dear Ella,

As we all may know TikTok as a social media platform has taken the world by storm, even if you aren’t on TikTok, I can guarantee you’ll see TikTok content on other platforms or you’ll notice other platforms have followed in TikTok’s steps with a similar feature, for example, Instagram Reels.

TikTok currently has 1.1 Billion Users, so the question is how do we reach a percentage of this billion?

TikTok is incredibly engaging, a study in 2022 revealed a good engagement rate can be anywhere from 4.5% to 18%. Now we have an idea of the statistics you want to be aiming for, I have shared three top tips to help improve your TikTok engagement. Remember increasing engagement can be tricky but TikTok is thriving with active users, engaged consumers, and creative content so try these below and see how it improves.

1. Engage with other users - This will help you build relationships with the community and create a personal connection with your followers.
2. Reply to comments with video content - Users will appreciate that you are personally responding to them but in a different way than just text.
3. Stitch and Duet features - The best way to use this feature is to ask a question in your video that will encourage people to Stitch with you. This will start conversations with other users.

I hope this comes in use Ella and I look forward to seeing TikTok fly.