Why should I use the Employee Notification feature in LinkedIn?

In January 2020 LinkedIn announced that it would be removing its ‘Elevate’ platform which allowed users to engage the employees of their businesses in sharing content from their LinkedIn company pages. In closing this platform now, LinkedIn will now move the features over to all standard company pages for all admins to make use of via the standard LinkedIn platform.

The first piece of functionality we’ve seen appear is the ability to ping your employees via a notification to alert them to an item of content on your LinkedIn company page in the hope that they will then engage.

In this video, Christina talks about the Employee Notifications feature in Linkedin – what it is, and why you should be using it for your business.

As with all LinkedIn features, this is taking its time to roll out to all users. Do you have it yet? How are the notifications being received? Is it working for you? Let us know in the comments below!