LinkedIn

A professional woman thinking strategically against a blue background with the blog headline 'LinkedIn Profiles That Sell For You'.

Build a LinkedIn Profile That Sells For You

By Christina Robinson / 20/08/2026
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Most people treat their LinkedIn profile like a CV they filled in once and then forgot about. It sits there half-finished, doing nothing, while they quietly decide that LinkedIn just…

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Smiling Christina Robinson,in a green top next to bold text that reads 'LinkedIn for Local Leads' on a blue background with map pins The main blog article title is: LinkedIn for Local Leads: A Step-by-Step Guide for Small Businesses At the bottom of the image is a bright green banner bar featuring the web address www.green-umbrella.biz and the Green Umbrella marketing logo. 💚Marketing 💜Mindset ❤️Mischief - Which of those do you need most help with? Working with recruitment agency owners and SMEs to help them stand out on social media since 2013.

LinkedIn for Local Leads: A Step-by-Step Guide for Small Businesses

By Christina Robinson / 06/08/2026
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When most business owners think of LinkedIn, they envision corporate giants, recruiters, and professionals in suits seeking to expand their global networks. And yes, LinkedIn is full of those people.…

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A cheerful man fanning cash over his face against a yellow social media background with the blog title 'Likes Don't Pay The Bills!'.

How to Turn Social Media Engagement into Sales

By Christina Robinson / 14/07/2026
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Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard truth is that likes don’t…

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LinkedIn No-No's

STOP sending these LinkedIn messages

By Christina Robinson / 15/08/2025
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It’s no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you can experience the kind of…

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A young girl, looking thoughtful with her hands on her chin pensively, with a colourful purple social media, likes and hearts and diamonds patterned background The main blog article title is: Choosing the Right Social Media for Your Business: A Platform-by-Platform Guide At the bottom of the image is a bright green banner bar featuring the web address www.green-umbrella.biz and the Green Umbrella marketing logo.

Choosing the Right Social Media for Your Business: A Platform-by-Platform Guide

By Christina Robinson / 27/06/2025
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Social media is a cornerstone for businesses of all sizes. From increasing brand awareness to driving sales, the right platform can significantly impact your business’s success. However, not every platform will deliver the same results for every business. The key is understanding the nuances of each platform and aligning them with your business goals and audience.

So, let’s look at the most popular social media platforms and their unique benefits so that you can decide which platforms will best serve your business.

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Isolated happy man on the phone having a conversation, red and pink background with speech bubbles and the words digital marketing and the blog title: Your Guide to Social Selling: Turning Conversations into Conversions - sign off bright green image bar with the web address green-umbrella.biz and the green umbrella logo.

Your Guide to Social Selling – Turning Conversations into Conversions

By Christina Robinson / 13/06/2025
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You’re investing your time, and having great chats online… but seeing zero results from them? Sound familiar? Don’t worry, you’re not alone. That’s where social selling comes in. It’s not…

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Confused and pensive expression man on a cyber style linkedin blue coloured background

USING ALGORITHMS TO DRIVE ENGAGEMENT ON LINKEDIN

By Debs Hyde / 11/04/2025
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So here we go, another blog from Debsie! Now I am getting into the swing of things… and dare I say I’m actually getting comfortable writing these blogs – but…

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Hey Good Looking… What you got Cooking?’ – Let’s perfect your profile!

By Debs Hyde / 24/01/2025
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How appealing is your LinkedIn profile? Your LinkedIn profile is your shop window, and you need to make sure it’s current, relevant, and, most importantly, appealing to anyone who may stumble across it.

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Lady thinking about how to drive people to her business using LinkedIn. Magnets pulling people in the background. Digital dots all linked together.

8 TIPS TO DRIVE ENGAGEMENT ON LINKEDIN

By Debs Hyde / 17/01/2025
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There’s no doubt about it. LinkedIn is one of the most powerful social media platforms you can use to drive your business forward in a B2B market. (I’d argue LinkedIn…

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social media giants

Why Losing LinkedIn Followers Shouldn’t Scare You (and What to Do About It)

By Christina Robinson / 25/10/2024
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On Tuesday, 22nd October 2024, the LinkedIn community was in a frenzy. I received message after message asking me what the hell was going on! It was the same in…

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