Which social media platforms should I be putting my time into?

06/04/2023/Nicole Abbott/,
How

Which social media platforms should I be putting my time into?

06/04/2023/Nicole Abbott/,
How

Dear Nicole,

I have a recruitment business and I’m just getting used to social media,  I have to be honest I’m not very confident with the world of social media. I have just about set up accounts across most platforms on my own but I’m not sure which one I should be putting my time into the most to receive the best impact. Can you help?

Brian, Warrington.

Dear Brian,

Thanks for your question - it’s a fantastic question as there is probably a lot of people who understand how you feel and are in your situation.

It’s also great to hear that you have set up your accounts even this alone can’t be the easiest task especially if you are not very tech- savvy. It’s a process and if you trust the process, put the time, energy and patience in to see results and the benefits that come with advertising your brand online.

In terms of what social media platforms are the most effective in terms of putting your time into, I’ll be honest this is different for everyone as you might have the audience you're aiming for primarily on one platform or three. Following your question I have decided to look into this for you and have broken this down for you…so let’s get started!

Facebook:

  • Monthly Active Users: 2.9 billion
  • Ideal for B2C Companies
  • Most Active Demographic: Ages 35-44
  • Facebook is the most popular social media platform across all age groups

LinkedIn:

  • Monthly Active Users: 310 million
  • Ideal for B2B Companies
  • Most Active Demographic: Ages 25-34
  • LinkedIn is considered the top social channel for lead generation

Twitter:

  • Active Monthly Users: 436 million
  • Ideal for B2B Companies
  • Most Active Demographic: Ages 18-29
  • More than 500 million tweets are shared each day

Instagram:

  • Monthly Active Users: 2 billion
  • Ideal for B2C Companies
  • Most Active Demographic: Ages 18-34
  • 500 million+ users are active on Instagram every day

I hope this breakdown is useful for you Brian and you are able to get an idea of what platform would be best for you. I look forward to seeing your socials shine!

Best Wishes,

Nicole

Nicole

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