Spring is often a time to think about new beginnings. It’s a time for change. Now, even as a marketer I have been known to be a late adopter of change, but there comes a time when you can’t ignore what’s going on in the market.
So this month, Data Davies is focusing on the latest new social media platform – Clubhouse. Here’s what you need to know:
📈 Clubhouse is an invite-only, audio-only social media app. Users can create, host and join chatrooms on any topic, from business to parenting and beyond.
📈 It’s currently only on iphone (or at least iOS operating platforms). There is a race going on for other social media platforms to launch an equivalent platform, and for android devices to gain access to Clubhouse
📈 In barely a year, it has grown to have 2 million weekly active users
📈 The app was downloaded 2.3 million times alone in January 2021
📈 It’s only just a year old and is now valued at over $1 billion
📈 Celebrities and business leaders have embraced the platform, including Oprah Winfrey, Mark Zuckerberg, Elon Musk, and everyone’s favourite 90s rapper MC Hammer.
📈 Why does this matter? Where celebrities go, fans follow, then businesses and business leaders follow. It’s a perpetual circle of growth creating a potential audience of customers for you to tap into.
📈 The company has just 9 employees at the time of writing!
Embracing new social platforms can feel overwhelming. The beauty of Clubhouse is that you can join and simply listen in, getting a feel for the platform before you decided if it’s for you or your business. Oh and if you need an invite, let the GU team know – we’ll get you in!
Sources: Social Media Today, Branex, Influencer Marketing Hub