Welcome to the very first Data Davies!
Each month I’m going to share some facts and stats with you that should be driving your marketing activity. From social media to email open rates it’s the cold hard info you need to know, with the occasional fun stat thrown in for good measure.
- UK consumers spend an average of 2 hours per day on social media… that’s 730 hours per year! Or over a month. One month spent consuming content on social media – if you’re not on it, why not?
- Use of social media spiked during the pandemic, with 42% of consumers globally saying they’re now spending longer on social media because of the outbreak. This rises to 54% among Gen Z.
- 57% of social media users in the U.S. and UK agree that social media has helped them feel less lonely over the past quarter. This reaches a high of 65% among Gen Z and 61% among millennials, only dropping to 43% of baby boomers.
- 54% of people browsing on social use the platform to research products they’re thinking of buying.
Particularly during lockdown, social media filled the void of seeing loved ones, working and going out. It enabled us to feel connected to brands and companies too.
Increasingly, we use social media to consume content rather than sharing it – we’re not (well most of us aren’t!) documenting every moment of our lives. So, create engaging, valuable content for your audience and you’ll reap the benefits!